Intellectus Logo

Branding/Logo Design

Client: Intellectus

The direction I received from the client was that Intellectus heralds a new way, offering a superior service to the world’s best entrepreneurs. Unlike traditional wealth management consultants or banks offering wealth manangment services, Intellectus needs to separate itself from the herd who offer a homogenous, and broken product. Intellectus need to look different because they are different.

Different. Better. Unique.

I based the font for this logo off Bloomingdale’s font and then heavily modified it